Head of Operational Marketing & Execution

Description du poste et des missions

The Head of Operational Marketing & Execution plays a pivotal leadership role within the Business Management & Support (BM&S) function at Biocodex. This position is responsible for ensuring marketing execution excellence, bridging global strategy and local implementation, and driving category-focused brand performance across all regions.

This role directly oversees the Regional Category Leads (RCLs) - formerly Regional Brand Managers (RBMs) - ensuring category alignment (Microbiota, Women's Health, and Mature Products), best practice sharing, and governance. The Head of Operational Marketing & Execution will work closely with Customer Experience, Marketing, and Medical teams to ensure Biocodex's strategies are rolled out effectively in subsidiaries and partnership markets.

Biocodex is a French family-owned pharmaceutical company headquartered in Gentilly, near Paris, France. The company was founded in 1953 to develop and market the world's first probiotic yeast strain, Saccharomyces boulardii CNCM I-745®, discovered in 1923.

Building on relationships established for nearly 70 years with healthcare professionals, the Biocodex teams work daily for the health of all and focus their activities around three main areas: Microbiota, Orphan diseases, Women's health.

With more than 1,800 employees, Biocodex generated net revenues of above €634 million in 2024, including 32% in France and 68% internationally. The group is present in more than 100 countries through wholly owned subsidiaries in 17 countries and a network of distributors worldwide.

Key Responsibilities

1. Marketing Excellence & Strategic Alignment

• Align global strategies with local execution, ensuring consistency and local adaptability.


• Lead and mentor Regional Category Leads, fostering governance, best practice exchange, and structured follow-up.


• Ensure strategic focus across the three defined categories: Microbiota, Women's Health, and Mature Products.

2. Collaboration with Customer Experience & Medical Teams

• Partner with Customer Experience to enhance engagement and brand activation.


• Integrate medical insights into brand and category strategies, ensuring scientific credibility and compliance.


• Support HCP-driven (Healthcare Professional) and DTC-driven (Direct-to-Consumer) execution excellence.

3. Operational Marketing Orchestration

• Consolidate and track marketing initiatives across regions at BM&S level.


• Optimize marketing operations by guiding subsidiaries and partners through structured execution frameworks.


• Ensure efficient use of investment allocations across pillars and stakeholders.

4. Performance Management & Digital Acceleration

• Promote data-driven decision-making by leveraging Business Intelligence and market analytics.


• Drive digital marketing acceleration, equipping teams with tools and expertise for data-led performance.


• Ensure high-performance brand activation across geographies.

5. Commercial Synergy

• Collaborate with Commercial Excellence & Revenue Growth Management to align trade, channel management, and sales force initiatives with marketing priorities.


• Leverage SPOT and cross-functional forums to align commercial and marketing actions.

Why Join Biocodex?

This is a high-impact leadership role at the intersection of Marketing, Medical, and Commercial Excellence. As part of BM&S, you will shape Biocodex's marketing execution model, ensure global-to-local alignment, and lead the category-focused approach (Microbiota, Women's Health, Mature Products) across all regions and partnership markets.

Profil souhaité

Education & Experience * Master's degree in Marketing, Business, or related field. * 10+ years of marketing leadership with experience in healthcare, pharmaceutical, or life sciences industries. * Proven expertise in global-to-local execution, category/portfolio management, and brand strategy. * Strong background in operational marketing orchestration. Key Competencies * Cross-functional leadership with proven ability to align Marketing, Medical, and Commercial functions. * Strong governance and process structuring capabilities, especially in global-local alignment. * Category-focused strategic thinking with an operational mindset. * Data-driven decision-making skills and proven ability to drive digital acceleration. * Change leadership and agility in evolving organizational contexts.

Informations du recruteur

Lieu de la mission